Press Release
September 8, 2026

Dolly Parton's SongTeller Hotel & Dolly's Life of Many Colors Museum Announce Joint Opening September 29

Dolly Parton’s SongTeller Hotel – created in partnership with Dolly Parton and Herschend – and Dolly’s Life of Many Colors Museum, created by Dolly Parton Productions, will officially debut together on September 29 in Nashville, marking the highly anticipated opening of two new destinations celebrating Dolly’s extraordinary life and legacy.

Dolly Parton’s SongTeller Hotel is Dolly’s love letter to Nashville, featuring 245 unique guest rooms and suites, two live entertainment venues, café and vibrant spaces designed to celebrate Dolly’s career and the spirit of Music City. Rooted in Dolly’s lifelong connection to music and artistry, entertainment takes center stage at SongTeller Hotel, anchoring the guest experience with two distinctive live entertainment venues, Jolene’s and Parton’s Live. Jolene’s, situated on the top floor of the hotel, comes alive nightly with performances from Music City’s rising singers and songwriters, complemented by expertly crafted cocktails, elevated small plates and decadent desserts. On the hotel’s second floor, Parton’s Live offers an intimate introduction to Nashville’s songwriting culture through writers’ rounds, songwriter sessions and rising-star showcases, immersing guests in the art of storytelling and the craft of songwriting, paired with shareable plates, indulgent desserts and seasonal cocktails.

Dolly’s Life of Many Colors Museum, spanning the entirety of the hotel’s third floor, offers an immersive journey through Dolly’s life, music and legacy, bringing personal stories and rarely seen pieces of her collection together through interactive exhibits and thoughtfully curated experiences. Utilizing the latest technology, and filmed earlier this year, Dolly herself will guide guests through her life story. A newly released museum floor plan (see below) teases what guests can expect as the experience takes them through Dolly’s life and career, beginning with a recreation of the small cabin where she grew up in the Great Smoky Mountains and continuing through the people, places and moments that shaped her journey.

Beginning September 14, when guest reservations open for SongTeller Hotel, the venues will come alive with a dynamic lineup of live performances and entertainment programming, including Dolly Parton’s family members and emerging artists. Parton’s cousin Richie Owens will perform September 16 at Parton’s Live, with Parton’s niece Jada Star launching her twice-weekly artist-in-residence September 17 and September 19. Additionally, SongTeller Hotel is partnering with FEMcountry - the platform founded by veteran music industry executive Leslie Fram to champion women in music - to spotlight established female artists and songwriters through monthly performances in Parton’s Live.

Tickets for events in Parton’s Live can be booked HERE. Tickets for events in Jolene’s can be booked HERE. Dedicated Instagram pages found HERE and HERE for the latest announcements. Group bookings and information on special events can be found HERE.

Beginning Tuesday, September 29, tickets for Dolly’s Life of Many Colors Museum are available for purchase HERE. The Museum is available for private events, including weddings, receptions, and business gatherings. For more information click HERE.

Keep up with Dolly Parton:

About Dolly Parton:

Dolly Parton is the most honored and revered multi-hyphenate of all time and in 2022 was inducted into the Rock and Roll Hall of Fame. Recently, Dolly debuted Dolly: A True Original Musical in Nashville as a thank you to her home state and community that has uplifted her for decades. The musical will make its official Broadway debut in 2026. Her recent album Rockstar made history by scoring the biggest album debut sales week of her seven-decade career and earning her six #1s on the Billboard charts - Top Rock Albums, Top Rock & Alternative Albums, Top Country Albums, Top Album Sales, Top Current Album Sales, and Independent Albums. The landmark album also claimed the #3 spot on the Billboard 200 chart, her highest position ever. Achieving 28 RIAA-certified gold, platinum, and multi-platinum awards, she has had 26 songs reach #1 on the Billboard country charts, a record for a female artist. Parton is the first artist to have topped Billboard's Adult Contemporary, Christian AC Songs, Hot Country Songs, Christian Airplay, Rock Digital Songs, Country Airplay, and Dance/Mix Show Airplay radio charts. Parton became the first country artist honored as Grammy MusiCares Person of the Year given out by NARAS. She has 49 career Top 10 country albums, a record for any artist, and 120 career-charted singles over the past 50+ years. On October 17, 2023, she released her second New York Times Best Seller coffee table book in a trilogy called Behind The Seams: My Life in Rhinestones. The first of the series was the bestselling coffee table book Songteller: My Life in Lyrics. Her third book Star of the Show My Life on Stage comes out on November 11, 2025, looking at her decades long performing on the road.

In 2014, the RIAA recognized her impact on recorded music with a plaque commemorating more than 100 million units sold worldwide. She has amassed 11 Grammy Awards and 52 nominations, including the Lifetime Achievement Award, 10 Country Music Association Awards, including Entertainer of the Year; five Academy of Country Music Awards, also including a nod for Entertainer of the Year; four People's Choice Awards; and three American Music Awards. In 1999, Parton was inducted as a member of the coveted Country Music Hall of Fame.

Parton has the largest fan base of all measured music artists in the YouGov database at #1 with 198 million. She has the #1 Q Score of all performers, solo and group. She is one of only 25 celebrities in the E-poll database to have an E-score of 100 and has maintained that perfect rating for 8 years. She recently won Best Brand Award, Celebrity, Influencer and Fashion at the 2023 Licensing International Excellence Awards.

To date, Parton has donated over 302 million books to children around the world with her Imagination Library. Her children's book, Coat of Many Colors, was dedicated to the Library of Congress to honor the Imagination Library's 100 millionth book donation. In March 2022, Parton released the book Run Rose Run which she co-authored with James Patterson which sat at # 1 on the New York Times Best Sellers List for five weeks, a record for this decade. She also released an accompanying album of the same name with original songs inspired by the book which reached #1 on three charts simultaneously – Country, Americana/Folk and Bluegrass Albums. From her "Coat of Many Colors" while working "9 to 5," no dream is too big and no mountain too high for the country girl who turned the world into her stage.

About Dolly Parton’s SongTeller Hotel

Opening in June 2026, Dolly Parton’s SongTeller Hotel is Dolly’s love letter to the city of Nashville. Her iconic charm and songwriting spirit is woven into every room, suite and detail, creating a one-of-a-kind hotel experience. Guests can expect a lively and welcoming atmosphere with first-class amenities and 245 uniquely original and refined accommodations. Dolly Parton’s SongTeller Hotel is also home to Dolly’s Life of Many Colors Museum and two on-site entertainment venues, Parton’s Live and Jolene’s, featuring live music performances, culinary creations, craft cocktails, and more.

About Dolly’s Life Of Many Colors Museum:

Dolly’s Life of Many Colors Museum is the most comprehensive exhibition dedicated to the life and career of Dolly Parton, one of the world’s most beloved and influential entertainers. Spanning more than 20,000 square feet, the museum invites visitors to experience Parton’s journey “from the top of the mountains to the top of the world” through immersive exhibits, behind-the-scenes artifacts, multimedia installations, and personal stories told through Dolly’s own perspective. Located at 126 3rd Avenue North in downtown Nashville, the museum offers its own dedicated entrance while occupying the third floor of Dolly Parton’s SongTeller Hotel. In addition to its exhibitions, the museum experience offers two distinctive and expansive retail stores offering official Dolly Parton merchandise and exclusive collections. Opening in June 2026, Dolly’s Life of Many Colors Museum will serve as the largest single showcase of Dolly Parton’s extraordinary life and legacy.

About Herschend

SongTeller Hotel is a partnership between Dolly Parton and Herschend. Herschend is the world’s largest family-held themed attractions company, with 22,000 hosts and a portfolio of more than four dozen properties, including destinations, resorts, theme parks, water parks, immersive experiences, and content enjoyed by audiences worldwide. While each brand is unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Together, we love in all we do, every day - caring for one another, welcoming our guests with warmth, and making a positive difference in our communities. For more information, visit www.herschendenterprises.com.