Privacy Policy
Last updated: October 22, 2025
Your privacy is very important to us, which is why we've created a separate privacy policy (Policy) in order to explain in detail how we collect, manage, process, secure, and store your information. Our Policy is included under the scope of the Terms and Conditions. Please continue reading to view our Policy in its entirety.
This Policy applies to Dolly Parton’s Life Of Many Colors Museum (Museum) (LOMC LLC), including the Museum’s retail stores, online properties, our social media pages or handles, and our products and services (the Services). This Policy applies when you interact with us through our Services. It does not apply to third-party websites, mobile applications, or services that may link to the Services or be linked from the Services. Please review the privacy policies on those websites and applications directly to understand their privacy practices.
We may change this Policy from time to time. If we do, we will notify you by posting the updated version.
What information do we collect?
We collect information from you directly and from the devices you use to interact with the Services. We may combine information from the Services together and with other information we obtain from our business records. We may use and share information that we aggregate (compile to create statistics that cannot identify a particular individual) or de-identify (remove all unique identifiers such that it cannot be linked to a particular individual) at our discretion.
Information You Give Us
We collect information from you when you register on our site, place an order, subscribe to our newsletter, respond to a survey or fill out a form, sign up to receive offers, participate in special events, enter contests or sweepstakes, and interact with our social media accounts.
Such information may include the following:
• Contact information, including name, e-mail address, mailing address or phone number.
• Content you include in survey responses.
• Information contained in your communications to us, including information provided during customer service calls and when submitting an order.
• Times you wish to visit the Museum.
• Information you submit when you inquire about or apply for a job with us.
• Any other information you submit to us.
• Inferences we derive from the information you provide.
Information We Collect Automatically
We may use log files, cookies, or other digital tracking technologies to collect the following information from the device you use to interact with our Services. We also create records when you make purchases or otherwise interact with the Services.
• Device information, including IP address, device identifiers, and details about your web browser.
• Analytical information, including details about your interaction with our Services, website, app, emails, and electronic newsletters.
• Diagnostic information, including web traffic logs.
• Advertising information, including special advertising and other unique identifiers that enable us to target advertisements to you.
• Business record information, including records of your purchases of products and services and use of our Services.
We also use cookies to help us remember and process the items in your shopping cart and understand and save your preferences for future visits.
Text Message Communications
We may ask for your affirmative, opt-in consent to receive SMS/MMS mobile alerts, information, promotions, and offers.
By voluntarily opting in to this program, you agree: (a) that you are over the age of 18; and (b) to receive periodic SMS/MMS text messages from us, including text messages that may be sent using an automatic telephone dialing system, to the mobile telephone number you provided when opting in. Consent to receive automated marketing text messages is not a condition of any purchase. Message and data rates may apply. Contact your telephone provider for details. You are solely responsible for all charges related to 3 messages, including charges from your telephone provider. Message frequency will vary and we reserve the right to adjust frequency of messages sent at any time. Some operators may not be able to support this program and supported carriers may change from time to time.
If you do not wish to continue participating in this program at any time, or no longer agree to these terms, you must text “STOP” to [insert phone number used for SMS/MMS communications here]. You may receive an additional text message confirming your decision to opt out, as well as instructions regarding how to rejoin the program. You agree that you are subject to this Policy when you resubscribe to the program.
Any telephone number that you provide to us and/or consent that you provide to us to receive periodic automated marketing SMS/MMS text messages will not be shared with, or transferred to any third parties for marketing or promotional purposes.
What do we use your information for?
We may use any of the information we collect for the following purposes:
• To improve our Services (for instance, we continually strive to improve our website offerings based on the information and feedback we receive from you, and we analyze our customer base, purchasing trends, and the effectiveness of our marketing)
• To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
• For service functionality (for example, to provide you with products and services, including tickets and merchandise requested; bill for such products and services; send service communications; advertising measurement; and to conduct general business operations).
• To administer a contest, promotion, survey or other site features.
• To send periodic emails: The email address you provide for order processing may be used to send you information and updates pertaining to your order, in addition to occasional company news, updates, related product or service information, etc., and we may track whether you open an email we send to you.
• For personalization (to recommend and tailor Services to your preferences).
• For marketing and advertising (to advertise and market our products and services to you).
• For security (to protect and secure our Services, assets, networks, and business operations, as well as the safety of our employees and others, and to detect, investigate, and prevent theft, unauthorized use or abuse of our Services and other activities that may violate our policies or be fraudulent or illegal).
• For legal compliance (to comply with legal process, such as warrants, subpoenas, court orders, and lawful regulatory or law enforcement requests and to comply with applicable legal and regulatory requirements).
How do we share our information?
We may share any of the information that we collect with the following recipients:
• Service providers. We engage vendors to perform specific business functions on our behalf. They may receive information about you from us or collect it directly. These vendors are obligated by contract to use information that we share only for the purpose of providing these business functions, which include the following:
• Supporting service functionality, such as event registration, customer service and customer relationship management, ticketing services, freight services, and communications.
• Payment processors who process payments on our behalf when you purchase tickets, merchandise, and other items.
• Analytics and marketing services, including entities that analyze traffic on our online properties and assist with identifying and communicating with potential customers.
• Security vendors, such as entities that assist with security incident verification and response, services notifications, and fraud prevention.
• Information technology vendors, such as entities that assist with website design, hosting and maintenance, data and software storage, and network operation.
• Online advertising partners. We partner with companies that assist us in advertising our Services, including partners that help us retarget advertisements on third-party websites and measure the effectiveness of our ads. These partners may collect or receive limited information about your interactions with our website (for example, cookies, IP address, device identifiers, and browsing behavior) to serve ads that may be of interest to you. We do not share full customer profiles, contact information, or individual purchase histories with these partners.
• Social media platforms. If you interact with us on social media platforms, the platform may be able to collect information about you and your interaction with us. If you interact with social media objects on our Services (for example, by clicking a Facebook “like” button), both the platform and your connections on the platform may be able to view that activity. To control this sharing of information, please review the privacy policy of the relevant social media platform.
• Government entities/law enforcement. We may share information when we believe in good faith that we are lawfully authorized or required to do so to respond to lawful subpoenas, warrants, court orders, or other regulatory or law enforcement requests, or where necessary to protect our property or rights or the health and safety of our employees, contractors, customers, or other individuals.
• Other businesses in the context of a commercial transaction. We may change our ownership or corporate organization while providing the Services. We may transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information as described by this Policy.
How do we protect your information?
We implement a variety of security measures to maintain the safety of your personal information that we collect through the Services. While we use those precautions to safeguard your information, we cannot guarantee the security of the networks, systems, servers, devices, and databases we operator or that are operated on our behalf.
Your options and rights regarding your information.
Email unsubscribe: If you do not wish to receive email marketing information from us or wish to opt out of future email promotions from us, please contact us using the contact information provided below under “Contacting Us.” All promotional email messages you receive from us will include an option to opt out of future promotional email communications.
Ad Choices: You have options to limit the information that we collect for online advertising purposes.
• You may disable cookies in your browser or mobile device using their settings menus. (Cookies are small files that a site or its service provider transfer to your computer through your web browser that enables the sites or service providers to recognize your browser. We also use cookies to help us remember and process items in your shopping cart and to understand and save your preferences for future visits.)
• The may use our cookie settings menu.
• You may contact us directly.
If you exercise these options, you may still see advertising, but it will not be personalized. These options will not prevent other companies from displaying personalized ads to you.
Do Not Track: We respond to the Global Privacy Control signal for U.S. residents. However, we do not respond to “Do Not Track” signals because there is no consensus regarding a “Do Not Track” standard. Please click here to learn more about enabling the Global Privacy Control.
Special Information for Job Applicants
When you apply for a job with us, we may collect information from you, including:
• Information you provide in connection with your application.
• Information that you make publicly available on your social media accounts.
• Other information about you that is publicly available.
• Information that you authorize us to collect via third parties, including former employers or references.
In certain circumstances, you may submit your application for employment through a third-party service that displays our job posting. We do not control the privacy practices of these third-party services. Please review their privacy policies before submitting your application materials.
Other Important Information
Information from children: We do not knowingly collect personal information from visitors to our website who are under the age of 13. If we learn that a child under the age of 13 has submitted personal information to us, we will delete the information as soon as possible. If you believe that we might have received any personal information from a child under the age of 13, please contact us at the e-mail or physical address in the Contacting Us section below.
Data retention: We determine the retention period for personal information we collect based on (1) the length of time we need to retain the information to achieve the business or commercial purposes for which it was collected, (2) any legal or regulatory requirements applicable to such information, (3) internal operational needs, and (4) any need for the information based on actual or anticipated investigation or litigation.
California Consumer Privacy Act (CCPA)
The California Consumer Privacy Act (CCPA) provides California residents with rights to receive certain disclosures regarding the collection, use, and disclosure of information about them, as well as rights to access, correct, and delete their personal information and opt out of certain disclosures of your personal information. You have the right to be free from discrimination based on your exercise of these rights.
Notice at Collection Regarding the Categories of Personal Information Collected
The following table summarizes the categories of personal information we collect; the categories of sources of such information; whether we disclose, sell, or share that information to service providers or third parties, respectively; and the criteria we use to determine the retention period for such information. The categories we use to describe personal information are those enumerated in the CCPA. We collect this personal information for the purposes described above in “What do we use your information for?”
| Category | Information Type | Source | We disclose to: | We sell to/share with |
|---|---|---|---|---|
| Identifiers |
| You; our social media pages | Service Providers | Not sold/shared |
| Health Information | N/A | |||
| Financial Information |
| You | Service Providers | Not sold/shared |
| Protected Classifications |
| You | Service Providers | Not sold/shared |
| Commercial Information |
| You | Service Providers | Not sold/shared |
| Biometric Information | N/A | |||
| Geolocation Information |
| You; our analytics and advertising partners | Service Providers | Advertising partners (coarse location only) |
| Internet or Electronic Network Activity Information |
| You; our analytics and advertising partners | Service Providers | Not sold/shared |
| Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information |
| You | Service Providers | Not sold/shared |
| Professional or Employment-Related Information |
| You | Service Providers | Not sold/shared |
| Education Information |
| You | Service Providers | Not sold/shared |
| Inferences Drawn About You |
| You; our analytics and advertising partners | Service Providers | Advertising partners |
| Content of Communications |
| You | Service Providers | Not sold/shared |
We determine the retention period for each of the categories of personal information listed above as described above under “Data Retention.”
Entities to whom we disclose personal information for business purposes are service providers, which are companies that we engage to conduct activities on our behalf. We restrict service providers from using personal information for any purpose that is not related to our engagement.
Entities to whom we “sell” or with whom we “share” information are third parties. Under the CCPA, a business “sells” personal information when it discloses personal information to a company for monetary or other benefit. A company may be considered a third party either because we disclose personal information to the company for something other than an enumerated business purpose under California law, or because its contract does not restrict it from using personal information for purposes unrelated to the service it provides to us. A business “shares” personal information when it discloses personal information to a company for purposes of cross-context behavioral advertising.
Your rights under the CCPA
• Opt out of sale or sharing of personal information. You have the right to opt out of our sale or sharing of your personal information to third parties. To exercise this right, please visit our webpage or contact us using the contact information provided below under “Contact Us.” Your right to opt out does not apply to the disclosure of personal information to service providers.
• Know and request access to and correction or deletion of personal information. You have the right to request access to personal information collected about you and information regarding the source of that personal information, the purposes for which we collect it, and the third parties and service providers to whom we sell, share, or disclose it. You also have the right to request in certain circumstances that we correct personal information that we have collected about you and to delete personal information that we have collected directly from you. Please contact us using the contact information provided below under “Contacting Us” to exercise these rights.
Other States
Depending on your state of residences, you may have the following rights:
• Opt out of “sales” of personal information or the use of personal information for “targeted advertising,” as those terms are defined under applicable laws.
• Opt out of “profiling” under certain circumstances, as defined under applicable law.
• Confirm processing of and access to personal information under certain circumstances.
• Request the specific third parties (other than natural persons) to which personal information has been disclosed.
• Delete personal information under certain circumstances.
You may contact us by using one of the methods listed below to exercise any rights applicable to your state of residence.
Exercising Your Rights
Authorized Agents. Certain states allow consumers to authorize another individual or a business, called an authorized agent, to make requests on their behalf.
Exceptions. We may have a reason under the law why we are not required to comply with your request or why we may comply with it in a more limited way than you anticipated. If we do, we will explain that to you in our response.
Verification. We must verify your identity before responding to your request. We verify your identity by asking you to provide personal identifiers that we can match against information that we may have already collected from you previously. We will not use personal information that we collect to verify your identity or respond to your request for any purpose other than responding to your request.
Appeals. Residents of certain states have the right to appeal a denial of their request by contacting us as described in the notice of denial.
Nevada
Residents of the state of Nevada have the right to opt out of the sale of certain pieces of their personal information to third parties. Currently, we do not engage in such sales.
Contacting Us
If there are any questions regarding this Policy you may contact us using the information below.
LOMC, LLC
Mailing Address:
479 Sam Ridley Parkway
No. 105
Smyrna, Tennessee 37167
Phone:
1-833-94-DOLLY
Email:
help@dollyslifeofmanycolors.com